Insights
NEW FEATURES BY DATE
List of Services
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1/1/2025 Case Study: Preserving Legacy While Driving Growth through Minority Deals1/1/2025
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5/20/2024 Georgia Oak Associate Job Description5/20/2024
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3/4/2024 1851 Franchise: "Private Equity and Sports: The MVP Playbook"3/4/2024
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9/21/2023 (Atlanta Business Chronicle) Atlanta Braves legend joins Georgia Oak Partners9/21/2023
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2/3/2023 (Atlanta Business Chronicle) Slow, normal growth is the economic outlook for 2023: Atlanta financial experts discuss forecast in recent panel2/3/2023
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4/11/2022 Can You Raise Prices in This Market? If Not, When?4/11/2022
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12/18/2021 Putting People First12/18/2021
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6/30/2021 Staffing Industry Insights6/30/2021
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3/18/2021 Remote Work: A Permanent Part of Every Industry3/18/2021
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2/4/2021 A Year of Growth: Focusing on Human Capital in 20212/4/2021
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8/27/2020 COVID-19 Leadership with Page Siplon, CEO of TeamOne Logistics8/27/2020
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8/27/2020 Culture Shifts During COVID-19 and Beyond8/27/2020
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7/23/2020 Miked Up: Organizational Diversity - Volume 2, Part 17/23/2020
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7/23/2020 Georgia & National Labor Market Trends: A Look at Six Key Industries7/23/2020
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6/16/2020 Harnessing the Power of Technology6/16/2020
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6/16/2020 Virtual Communication in Uncertain Times6/16/2020
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5/27/2020 Miked Up: Volume 1, Part 15/27/2020
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5/6/2020 Navigating the New Normal5/6/2020
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5/6/2020 The Front Lines of Business Continuity5/6/2020
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1/8/2020 Build Successful Teams with These 5 Elements1/8/2020
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9/10/2019 Recruiting and Maintaining Manufacturing Talent9/10/2019
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6/5/2019 Minority vs. Majority Deals6/5/2019
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3/1/2019 Video Case Study: Sailfish Boats3/1/2019
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11/28/2018 What Is Your Legacy?11/28/2018
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4/5/2018 Navigating the Sale Process: From LOI to Post-Close4/5/2018
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10/18/2016 Selling to Your Management Team10/18/2016
Navigating the New Normal
By Dean Ditmar
Businesses are rapidly adjusting to the changing needs of their employees, customers, and suppliers. Financial and operational challenges are front and center, and companies across the globe are working to cut costs. We are all questioning how to get back to growing our business when this crisis subsides. How do we prepare for the ‘new normal’ as we come out of this pandemic?
Max McKeown, influential author on adaptability and change, said "Adaptability is about the powerful difference between adapting to cope and adapting to win." The amount of change can be overwhelming, but we are here to help.
MACROS TRENDS RESULTING FROM PANDEMIC
Supply chains have taken a hit.
Many companies are having their vulnerabilities exposed. Those that rely heavily on a limited number of vendors face a new wave of challenges.
Businesses have little cash on hand.
Small and medium sized businesses are struggling to pay workers, which means higher unemployment. Many businesses live “paycheck to paycheck” and declines in consumer demand can tip them into the red.
Consumer purchases are focused primarily on staple products.
Consumer confidence is low in this pandemic. If you are a B2C company, how will you make your products appealing in a post-crisis time?
Consumers have shifted to online-only channels.
The recent environment has forced consumers to completely turn to online channels.
How Will Businesses Survive and Emerge Stronger?
Understand how market and consumer behaviors have changed and how this impacts your business. Focus on these 5 key areas to prepare your company for future disruptions and emerge a winner.
Act in Ways that are in Keeping with Your Culture
Act in Ways that are in Keeping with Your Culture
Culture is guided by purpose and values. Values exhibited by strong cultures are collaboration, agility, integrity, innovation, and accountability. Companies that exhibit a winning culture inspire their employees. Take a moment to reflect on your company’s purpose. A crisis can bring these into sharp focus.
Communicate to customers, employees, and suppliers in a way that is consistent with your values. Communicating openly and empathetically helps customers and employees understand tough decisions.
Use technology to enhance communications and trust during this time. One example is the tool Star Me Up. It’s an online app that lets employees recognize colleagues who have been helpful. Another example is “BeThere”, where people can share photos. These work-appropriate platforms make it possible to keep your brand ambassadors and build upon your culture.
Empathetic leadership and communication aid human resilience in difficult times.
Know that Remote Working is Here to Stay
COVID-19 forced companies to switch to remote working very quickly. To be successful in the long term, a structured approach is needed. Success requires clear guidelines, new tools and frequent communication. Business leaders need to set up practices to be able to communicate clearly with employees and stakeholders. Communication should include regular feedback rounds. This improves collaboration and builds necessary trust. Leaders can help employees understand not only why, but also what and how.
Fortunately today, the technical aspects of remote work are much easier. Everything from Google docs, Hangouts, Zoom, and Skype for communication, as well as cloud-based process management tools such as Jira, make life easier.
Secure Your Customers, People and Systems
COVID-19 is forcing companies to work in new ways, and systems resilience is being tested. Companies are operating under a new reality that puts great strain on their systems.
Secure your customers, people and systems wherever they are to counter the bad actors who seek to take advantage during and after a crisis. On the systems side, take actions to secure your cloud solutions, individual devices (BYOD), and 3rd party apps and platforms. Ensure your teams are set up to quickly identify security abnormalities.
On the operations side, be proactive and create a long-term customer-oriented strategy. Examples include bringing in highly skilled, distributed teams that can deliver on customer promises anytime, anywhere. Work to build a long-term, resilient operations.
On the supply-chain side, build redundancy and flexibility. Product-focused businesses should standardize as many components and parts as possible. Service businesses can formalize processes to drive flexibility. Process automation improves flexibility by standardizing time-consuming, high-volume processes with speed and accuracy.
Double Down on Digital Commerce
Those who viewed digital as a secondary channel now need to shift towards a digital commerce mindset. There is an opportunity to focus on digital commerce, enhancing existing offerings and creating new services.
This is an opportunity to grow revenue, attract new customers and drive lower costs, but digital channels need stability and the ability to scale.
Focus on the Customer
Providing compassionate customer service during and post-pandemic will increase brand perception and customer loyalty. Businesses will need to deliver quality customer service and experiences.
Leverage data and analytics to address customer needs and increase customer support. Reprioritize customer support so that the most critical needs are addressed first, with non-critical customer interactions redirected to digital. Consider setting up or enhancing virtual customer care agent capabilities.
Businesses can prepare for "the new normal" as we come out of this pandemic, but winning in the post-pandemic environment requires innovation, resilience, and adaptation in these key areas.
COVID-19 has changed our experiences – as customers, employees, and businesses. Our ability to work together to understand evolving needs and communicate changing demand will get companies through this uncertain time, and help them emerge stronger, wiser and more connected than before.
At Georgia Oak, we’re committed to enhancing your business and helping founders grow their legacies
to their fullest potential. If you find we’re a good fit for your next step, please reach out to us.
